Our CEO Discusses Stands’ Mission

People of Ad Tech: CEO Roy Rosenfeld of Stands from Tom Hespos on Vimeo.

Stands CEO Roy Rosenfeld tells WIT Strategy Partner Bill Brazell that ad blockers will bring us a future of fewer but more valuable ads. Rosenfeld argues that ad blockers focus more on streamlining their experience than on blocking ads. 90% of the people who use the Stands tool opt in to seeing ads — and most volunteer to see more ads than the default.

Music: “Morning Rays” by Jim Duffy. Used with permission.

This post originally published on The Makegood.